Case Studies
Automotive Saas Case Study
Summary
Website Background: US car rental for rideshare drivers
Main Objective: Increase car rentals by targeting rideshare drivers for Uber, Lyft or food delivery gigs.
Results: Improved organic traffic by 42.91% when compared year-on-year.
The Case Study
The Objective: The main objective was to increase car rentals by targeting rideshare drivers for Uber, Lyft or food delivery gigs. Target dealerships and car owners to lease more cars to increase supply of cars and grow market share.
The Website: This is a US car rental website for rideshare drivers.
The Challenge
- Identify long tail keyword opportunities to target
- Expand content into newly discovered niches that target the intended audience
- Build high quality backlinks to establish the brand as an authority in the industry
- Develop the site technically to make sure it was optimal for search engines
The Strategy
Advanced Keyword Research
Keyword research is a vital component of any SEO strategy. Our team carried out a comprehensive keyword research with the aim of identifying search terms with low competition but high yield for the client to create new content around. We also leveraged the competition by highlighting keyword opportunities that our client's competitors were ranking for, but the client wasn't.
Content Strategy
Once completing the keyword research, our team devised a robust content strategy and plan to target the new keyword opportunities. Apart from optimizing the existing content on the site's core landing pages,for existing keywords, we also created supporting blog content to help target long tail keywords. To build more topical authority and send relevance signals to Google, we also created long-form pillar content that showed the client's expertise within their field.
Performing A Technical SEO Audit
Although the site already had a strong backlink profile, the anchor texts used were relatively safe with the majority of them being branded or URL-based. However, there were also many questionable anchors being used that were not relevant to the site - these were disavowed. Following the initial backlink review, we implemented a more aggressive outreach strategy by securing backlinks from topically relevant domains using a mix of targeted, keyword-rich anchors along with branded anchors to maintain a balance. This helped continue to build the site's authority so as to match the profiles of the site's competitors.
Revamped Content Strategy
We revamped the client's content strategy by creating original content that could be later used to funnel users to the product pages. Many e-commerce sites ignore topical relevance in favor of creating product-specific content. We created more shareable, informational content that targeted high-volume keywords relevant to the client's niche, and added internal links to the money-making pages within those on-site content pieces.
The Results
The site's organic search traffic has grown by 42.91% when compared year-on-year.
The number of users increased from 58,539 to 83,656 The number of sessions increased from 87,284 to 123,313
On top of this, the client is now ranking for 1, 824 keywords within the top 3 positions of the search results compared to 1,193 keywords before the start of the campaign.
This represents an increase of 52.89%.
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