B2B E-Commerce Case Study

Summary

Website Background: B2B commercial plant supplier.

Main Objective: Improve and diversify visibility in the SERPs by capturing users at each stage of the buying funnel.

Results: Since the start of the campaign, the organic traffic grew by 115% from 1.28k to 27.6k engaged sessions

The Case Study

The Objective: Improve and diversify visibility in the SERPs by capturing users at each stage of the buying funnel.

The Website: B2B commercial plant supplier.

Micro-moments are crucial in a buyer's journey when they turn to their devices (often Google) to find answers or take action. For this eCommerce client, these moments are critical because users are highly intent on finding solutions, making it essential to capture their attention. We addressed these moments by tailoring content to their intent. For example, we created informative blog posts and FAQs to educate users about the client's products and published "How-to" guides to show how to style and use them. To capture top-of-the-funnel moments, we ensured product page descriptions were easy to follow and highlighted key product features, helping users identify important information for purchasing decisions. We also personalized the shopping experience to capture attention and guide users toward making a purchase. This included relevant product recommendations based on browsing and purchase history, streamlining the checkout process, and adding a guest checkout option.

Search engines need help to accurately read, identify, and categorize content. Structured data is a technique that helps websites provide relevant information about a page's content to search engines. We implemented structured data on the client's product pages by marking up key details like the product name, description, price, availability, reviews, and more. This not only helps Google better understand the content but also increases the chances of the pages appearing as rich results for important keywords. 

Since the start of the campaign, the organic traffic grew by 115% from 1.28k to 27.6k engaged sessions. Revenue increased by 198% from $10.2k/month to $30.6k/month.